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With the Colima Volcano as a backdrop, La Campana (ancient Almoloyan, "place among running water") is, according to INAH, one of Mesoamerica's earliest urban settlements. Its ceremonial center keeps platforms and chambers built of river stones, planned streets and many petroglyphs in plazas and courtyards. There is an information module and guided tours.

El Balneario Agua Fría es un lugar natural en Villa de Álvarez, Colima, con pozas de agua fresca y cristalina, ideal para nadar y disfrutar en un entorno tranquilo.

Parish church on the main garden of Villa de Álvarez, next to the Miguel Hidalgo monument. Its first stone was laid in 1903 as the Almoloyán parish, and since 1953 it has been the church of San Francisco de Asís. Its feast is celebrated every October 4, with the traditional sale of milk empanadas in the garden. INAH lists it as a historic monument.

A unique bullring built every year with wood, woven palm mats and ixtle fiber using craft techniques with over 160 years of tradition. It goes up in February for the Villa de Álvarez Charro-Bullfighting Fair and is taken down afterwards; it has a 60-meter ring and seats about 5,000 people. It has been intangible cultural heritage of the state of Colima since 2013.

Friday-evening neighborhood market in Palo Alto. It opens in the afternoon and runs into the night, with food, clothing, fruit and vegetable stalls. A good option for a casual dinner or weekend shopping without an early start.

Thursday neighborhood market in La Gloria, next to Juan José Ríos. One of Villa de Álvarez's long-running tianguis, with fruit, vegetable, grocery, clothing and household stalls for the weekly shop.

Monday-morning neighborhood market on Francisco M. Méndez street in Villas de San José. It sells everyday staples such as fruit, vegetables and groceries, plus some clothing and household items. A small local market for the weekly shopping.

Main garden of Villa de Álvarez, about 10 minutes from downtown Colima, with century-old trees, fountains and wrought-iron benches in front of the Parish of San Francisco de Asís. Here stands 'La Cabalgata', six bronze riders recalling the charro and bullfighting festivals of February. The arcades sell traditional sweets and the famous 'Paletas de la Villa' ice pops.

Villa de Álvarez's big Sunday market and, according to the mayor in 2021, the busiest in the whole state. It fills Josefa Ortiz de Domínguez avenue with hundreds of stalls selling clothes, shoes, toys, accessories, fruit and vegetables, household goods and street snacks. A lively family atmosphere.

Museum dedicated to the charro-bullfighting festivities of Villa de Álvarez, housed in the municipality's Casa de la Cultura. Three video screens explain the celebration from its religious side, the charro-bullfighting side and the history of La Petatera. On display are bullfighters' costumes, a scale model of the bullring, an oil mural by Víctor Ayala and other items of the tradition.

System of seven waterfalls on the Juluapan river in the mountains of Villa de Álvarez. It is reached by a hike of about 2 km from the community of El Mixcuate (1.5 to 2.5 hours) that crosses the river several times and has sections with fixed ropes; moderate to hard difficulty. Best in the rainy season, when the flow is higher. Hiking, rappelling and swimming in some pools are popular.

A small artisans' market in Jardín Independencia, the downtown park of Villa de Álvarez, set up on weekends. It gathers local craftspeople with handmade pieces. A relaxed plan for a stroll through the town center, next to the Municipal Palace.